Parallel Imported | BigCommerce long-term project

Introduction to our client

Parallel Imported is a leading New Zealand-based importer specializing in electronics, fragrances, home goods, and sunglasses. Utilizing the robust capabilities of BigCommerce, we have partnered with them for an extensive and ongoing development project aimed at enhancing their online store's functionality and user experience.

PIM API Integration and Feature Development

A key aspect of this project was the advanced integration of the Product Information Management (PIM) API, which allowed us to pull relevant metafield data to power essential features such as delivery labels and stock information for the inventory that is not tracked in BigCommerce.

Enhanced Payment Methods for Seamless Transactions

We connected additional payment methods such as GEM and Afterpay, customized their front-end appearance on Product Page and made sure the API connection to external payment platforms is smooth and correct.

Dynamic and Customizable Mega Menu

To enhance site navigation, we developed a fully customizable Mega Menu from scratch. The Menu in BigCommerce is a weak place, as there are very limited or inconvenient customization methods provided by default in most existing themes. We created a Mega Menu that is not connected to the default category structure, and allows our merchant to fill in whatever links they want in free order.

We also created global widgets for 'menu banners' and 'top products,' allowing the merchant to easily manage content through BigCommerce’s page builder mode. This feature enables effortless updates to the menu, with top products requiring only the product ID and banners easily linked to any page. The Mega Menu content is visible in DOM and indexed by Google which is aligned with SEO best practices.

Sticky Header for Improved User Navigation

We also implemented a custom sticky header that only appears when the user scrolls up, creating a cleaner browsing experience. The sticky header provides easy access to navigation without overwhelming the user.

Dynamic Delivery Time Frames Based on Metafields

We implemented a dynamic system that adjusts delivery time frames based on product metafields. Pulling supplier information from the PIM, we ensure that customers always receive accurate shipping information, taking into account the specific product’s delivery conditions.

Automatic Product Swatches for Solo Products

To further enhance product visualization, we developed an automatic swatch system for solo products. By recognizing connected products based on their titles (e.g., iPhone 15 Pro - Black and iPhone 15 Pro - Blue), the system pulls relevant images and links to generate product swatches on the product detail page. This solution significantly improves the user experience, allowing customers to easily browse different product variations.

Ongoing Quality Assurance and Code refactoring

Our collaboration includes regular quarterly quality assurance audits and code refactoring. This proactive approach ensures that the website remains optimized by removing outdated JavaScript and CSS, preventing code bloat, and maintaining fast load times.